Industry

This chapter explores how the industry in which service design professionals work influences their salary, satisfaction, and the distribution of jobs. The following charts provide a detailed breakdown of these factors across various industries, allowing for a comparative analysis of the professional landscape.

The Survey Question

This chapter is based on the question asking respondents about the industry they work in. For professionals in-house or at an agency, the question was a single-choice dropdown. For freelancers, a new checkbox option was introduced in 2025 to allow for the selection of multiple industries.

History of the Question

The question about industry has been included in the survey since its inception. In 2025, the question was updated to better accommodate the diverse nature of freelance work by allowing multiple selections. Additionally, several new industry categories were added to the list of options, including: Automotive / Charity / Insurance / Oil & Gas / FMCG / Non-profit / Energy / Mobility / Manufacturing / Real Estate / Agriculture / Aviation / Tech / Hospitality.

Filter the Data

Median Salary

This chart displays the median salary for service design professionals across different industries. The data can be filtered by country and year to provide a more granular view of compensation trends.

Note: We only show the median salary based on the data from people at agencies and in-house (excluding freelance).

Satisfaction Score

This chart illustrates the average compensation satisfaction score of service design professionals in various industries. The satisfaction score is based on a 1-10 scale, providing insights into the overall job satisfaction levels within each sector.

Respondents Breakdown

This chart shows the distribution of survey respondents across different industries. It provides a clear overview of which sectors have the highest representation of service design professionals in the dataset.