Job Titles
While "Service Designer" is the most common title, our community wears many hats. This page explores the diversity of job titles reported by respondents, shedding light on the evolving terminology of our field.
Which of the following best reflects your job title?
Respondents could choose from a predefined list of titles—including Service designer, UX designer, Customer experience designer, Design lead, Head of design, Design strategist, Product designer, Business designer, Design researcher, and Organizational designer—or enter a custom title via an open text field. This flexibility allows us to capture the experimental and niche roles emerging within the industry.
It is important to note that these titles are a reflection of who participated in the survey. We welcome anyone who practices service design to contribute, regardless of their official job title. This means you will see titles like "UI Designer" or "Product Manager" in the data—professionals who, despite their specific designation, identify as doing service design work.
Top Job Titles
This chart shows the most frequently reported job titles. Titles with fewer mentions are grouped into "All other titles" to highlight the most common roles.
The Diversity of Job Titles
Beyond the most common titles, our community uses a vast array of names to describe their work. When selecting "Other" in the survey, respondents provided a fascinating glimpse into the specific and sometimes unique roles they hold.
The following list is a collection of these "Other" job titles gathered across all years of our survey. We used AI to analyze and group these open-text responses into a cleaner, standardized list to better illustrate the diversity of the field.