Team Leadership

Leading a team is as much about people as it is about practice. As service design matures, the path from individual contributor to leader is becoming more defined—yet more complex. In this chapter, we analyze the prevalence of leadership roles and the growth trajectories of design teams. From stability to expansion, these trends reflect how organizations are investing in service design leadership and the scale at which teams are currently operating.

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Leadership Prevalence

Team Trajectories

Are Service Design teams growing, shrinking, or staying the same size in the current economic climate?