Organizational Understanding

We asked respondents to rate how well their organization understands the value of Service Design, their specific role, and them as individuals.

Understanding Gaps

The chart below compares the organizational understanding across three levels: the discipline (Service Design), the role, and the individual.

Does Company Size Matter?

We often assume smaller companies might be more agile and understanding, or conversely, that large organizations have more mature design functions. Here is how "Understanding of Service Design" breaks down by organization size.

Does Design Maturity Matter?

We see a clear correlation between self-assessed maturity and the organization's understanding of the discipline. This confirms that "Understanding" is a key component of "Maturity".

Key Insights

• The Personal Gap: Organizations often value the person more than the role or the discipline. "Understanding of You" tends to score higher than "Understanding of Service Design."
• Role Confusion: "Understanding of Your Role" often lags behind personal appreciation, suggesting stakeholders like the designer but aren't fully clear on what the job title entails.
• Maturity Indicator: High scores in "Understanding of Service Design" are a strong proxy for overall organizational design maturity.