Business Alignment

For in-house service designers, the ability to align design activities with broader business goals is often a key determinant of their team's influence and longevity. It is not just about doing good design; it is about demonstrating how that design drives the organization forward.

This chapter explores how service designers perceive their alignment with business objectives. Are we speaking the language of the business, or is there a disconnect between design outputs and strategic outcomes?

Filter the Data

The ROI of Business Alignment

Does focusing on business alignment correlate with higher compensation? We analyzed the relationship between the time spent showing alignment and total compensation.

To control for confounding variables (e.g., senior roles naturally paying more and requiring more strategic alignment), you can filter the data by seniority and company size.